Efficient Communication – A Key to Success in Enterprise

By communication, people exchange. Communication is an essential attribute of human life, which is why all of us spend most of our time either receiving or requesting for information. Lack of communication creates tensions and destroys personal and business relationships. The ability to change information or dialog with others is essential to the success of the person, family or enterprise organization. It needs to be noted, nonetheless, that it is one thing to communicate but quite another thing to communicate effectively.

Ineffective communication normally ends in failure, as it does not elicit the desired response in form of feedback from the receiver. This is the bane of many business organizations. Many managers do talk, however typically not very effectively. Lack of capacity to communicate effectively on the part of managers is the reason for the failure of many businesses. Each firm or enterprise group wants an efficient communication network to be able to perform properly and achieve its set objectives. In this article, the main target will be on the indispensable position which effective communication plays within the every day functioning of a enterprise organization. We shall start by looking on the that means of effective communication from different angles and go on to look at its importance as well as how it might be achieved in business.

Looking at the That means of Efficient Communication from Different Angles

The ultimate goal of each form of communication – face-to-face assembly, telephone discourse, teleconferencing, videoconferencing, interview, email, letter or memo – is to get an anticipated response in form of feedback from the receiver to the sender. This is what efficient communication is about. It’s about guaranteeing that the information is well-packaged and properly transmitted, in order that the recipient understands the message and responds positively. In other words, effective communication is the one which achieves the results for which it is intended.

Communication might be looked at from completely different angles, such as the mode of expression (oral or written, and even non-verbal communication), the purpose of communication, the viewers, the information flow (vertical, horizontal or diagonal), etc. Communication may be internal (within the group) or external (with outsiders). It can be interpersonal or group communication; interpersonal when it entails folks and group when it takes the forms of conferences, discussions, symposia, conferences and workshops. There is additionally mass communication which has to do with communicating with the lots by the means of the radio, the television, the newspaper, the internet, etc.). From whichever angle it is looked at, communication can only be considered to be efficient when it leads to the desired feedback.

Oral communication entails the usage of spoken words and will take the form of face-to-face dialog, interview, telephone discourse, voice mail, meetings, group discussions, oral directions, teleconferencing, videoconferencing, etc. Oral communication is quick and permits speedy feedback as well as fast response to feedback. Participants can ask questions and get rapid clarification. Moreover, gesture and facial features can be used to reinforce the meant message. The limitations of oral communication include susceptibility to errors and misinterpretation and lack of permanence.

Written communication, because the name implies, involves the usage of written words. It could possibly come within the forms of enterprise letters, memoranda, reports, minutes of conferences, written speeches, etc. Written communication has the advantages of revision before transmission, permanence and accessibility for reference purposes. It additionally reduces the risk of distortion in which means; thus, it could be considered as an ideal medium for lengthy and complex messages which, if relayed orally across many intermediaries, can simply be distorted or misinterpreted. One other advantage of the written medium is that it can easily be reproduced in lots of ways (e.g. photocopying) and distributed to many recipients. One in every of its major limitations is delayed feedback; the reading of long documents could also be boring and the writing of a reply is also delayed by a number of other factors. Written communication additionally lacks the presence of gesture, facial features and other forms of body language capable of reinforcing meaning in communication.

The choice of medium of communication relies on the character of the message to be transmitted. As earlier observed, while the written medium is the perfect medium for transactions that require everlasting documentation, the oral medium is right for messages that require immediate feedback. One has to consider the circumstances to be able to determine whether to use a telephone call, a face-to-face assembly, an e mail, a typed and signed doc, etc. The factors to be considered when selecting the medium of communication include: urgency, formality, risk of misinterpretation, confidentiality, authorized implications or the necessity for future reference, the character and size of the audience, etc.

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